Services
Thought Leadership Platform Building
I help subject matter experts who want to be professional thought leaders build visibility platforms and become leaders in the public dialogue around their industry and their area of expertise.
I help my clients develop a laser-specific point of view that differentiates them from other public thinkers in their space. I broker visibility opportunities like media interviews, published articles, speaking opportunities, online events and webinars, and more.
An example of the secret sauce: there are hundreds of people who want to influence the conversation around “women’s leadership,” but developing a more defined point of view (“I speak about the double standards and sexism experienced by women founders and CEOs raising venture capital”) makes it much easier to stand out, capture the attention of reporters and media creators who cover the beat, and eventually branch out to commenting on a broader range of women’s leadership topics.
Services:
Creation of thought leadership gameplan with clearly defined areas of expertise and talking points
Website copy and build-out
Pursuit and brokering of visibility opportunities.
Service Provider Marketing
I help service providers create messaging that communicates the unique benefits and value of their offerings and differentiates them from competitors.
I help service providers reach the clients and customers who want what they’ve got. I write web-site copy that generates leads, language for interacting with prospects that secures meetings, and scripts and structures for sales conversations that closes new business quickly.
An example of the secret sauce: there are thousands of therapists who can provide eating disorder treatment, but being “an eating disorder therapist who prioritizes patient agency, opposes involuntary treatment, and helps patients identify misogyny and systemic oppression as a primary cause of eating disorders” sets a private-pay provider apart in a competitive marketplace.
Services:
Creation of core marketing language
Website copy
Email language for interacting with prospects
Creation of a structured sales script for cultivating interest and closing business without pressure.
Audience Growth and Community Building
You can’t buy word-of-mouth marketing, but you can be extremely tactical about cultivating it.
I help brands and organizations that want to build a movement around their work cultivate engaged and passionate audiences. I create strategies to nurture early adopters, power users and evangelists who serve as a self-propelling growth engine. I create newsletter campaigns that help people feel like they belong to something big and exciting, newsletters that readers are eager to forward around; and I orchestrate IRL events with sky-high turnouts.
An example of the secret sauce: most brands and organizations know they have a cluster of dedicated supporters or customers who support and talk up their work. Creating a strategy to identify, engage, train, and reward “power users” or evangelists has the effect of creating an on-the-ground extension of your marketing team. Word of mouth marketing, the most powerful form of marketing that otherwise can’t be bought, can be cultivated, achieved, and measured.
Services:
Creation of audience growth strategy
Creation of a custom, engaging newsletter editorial format
Creation of newsletter editions using your custom format
Strategy to cultivate power users and evangelists
Coordination and marketing of digital and IRL events
Media Placements
Teen Vogue: “Abortion Pills Are in My Medicine Cabinet. They Should Be In Yours, Too”
Inc. magazine: “Bring Your Weird Spurs Growth”
NPR: “New Haven advocates call for more public school funding amid staffing shortage”
CNN: “Shante Cosme joining the global non-profit news organization Global Press”
AP Wire: “Lamont reveals comeback budget as state emerges from COVID”
the Hartford Courant (above-the-fold cover story): “Essential workers attend pandemic pay prayer circle at State Capitol”
The New York Times: “Same View, Less Money”
The Wall Street Journal: “Loo for Two: His and Hers Bathrooms on the Rise”
Chicago Reader: “Little City Farming, Kyiv City Ballet… and Things to Do in Chicago 9/24/22”
Connecticut Insider: “In battle of advocates, left-leaning group attacks conservative Yankee Institute”
CT News Junkie: “Union Advocates Go On The Offensive Against Conservative Think Tank”
New Haven Independent:“Blatteau, Brackeen Push “Fully Funded” Schools”
New Haven Register: “Unions, community members call for fully funded public education”
Yale Daily News: “New Haveners, unions, teachers demand increased funding for schools”
the Hartford Courant: “Overall Connecticut Tax System Hits Poor, Middle Class Harder”
The Hartford Courant: “Who should shoulder Connecticut’s tax burden?”
Public News Service: “CT Coalition Calls for Public Investments Ahead of Legislative Session”
CT Insider: “Activists, progressive lawmakers, call for higher taxes on the wealthy”