Nothing is more exciting than running with your big idea.

I’m Liz Winston. I’m a New York City-based entrepreneur, community builder, and messaging strategist. I love helping people who have a big idea tap into the resources, support, and relationships they need to achieve their growth goals.

I have helped scores of growing organizations uncover what sets them apart and establish their core marketing language so prospective customers, clients, and investors understand the value of what they’re building. I’ve placed publicity for my clients in the New York Times, the Wall Street Journal, NPR, the AP Wire, US News and World Report, Teen Vogue, Inc. magazine, TechCrunch, and CNBC, among many other publications. 

I primarily work with startup companies, small businesses, solo entrepreneurs, and social justice non-profits. Some of my past clients include Consulting for Human Services, the Midst, WeWork, remote.com, Plan C Pills, Ambassador Software, Dr. Jennie Wang Hall, SEIU 1199, Forté Foundation, Nurture by NAPS, Panzura, Metaculus, Sandstorm Design, Global Press Institute, and PracticeLink.com.

The thing I enjoy most is when someone has a novel idea or a deeply helpful offering, and I can use my skills to help them reach the people who want what they’ve got, create messaging that makes it easy as possible for other people to say, “Yes, tell me more,” and build a self-propelling community around their work.

I’m the founder of People Who Thrive, a monthly event series for entrepreneurs and ambitious New Yorkers to tap into a support network as they go after their goals. 

I have a “slash career” running my own personal chef business, where I meal prep healthy, home-cooked food for families in Manhattan and Brooklyn who are tired of takeout but don’t have time to cook after work.

When I’m not working, I enjoy baking, hunting for secondhand fashion, feverishly consuming podcasts, and co-organizing a monthly book club in Brooklyn.

Contact me

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